July 16, 2023 - Information Professionals Association

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Home
About
- Message from the President
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- Blog
  - IPA Blog Submission Guidelines
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- Contact
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Day

July 16, 2023

16

Jul

Lessons from Anheuser-Busch

July 16, 2023Rob McKennaBlog

By John Fuisz Recently, Bud Light’s marketing partnership with transgender personality Dylan Mulvaney sparked controversy. In the immediate aftermath, some believed the post and the news cycle surrounding it would expand the consumer base of the brand. Others believed it a fatal error in judgment. The results are in: Anheuser-Busch’s in-store sales plummeted more than...

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Brandt, J., Schafer, B., Aghekyan, E., Wirtschafter, V., & Danditya, A. (2022). Winning the web: How Beijing exploits search results to shape views of Xinjiang and COVID-19. Brookings Institute. https://www.brookings.edu/articles/winning-the-web-how-beijing-exploits-search-results-to-shape-views-of-xinjiang-and-covid-19/

Mankoff, J. (2020). With Friends Like These: Assessing Russian Influence in Germany. Center for Strategic & International Studies. https://www.csis.org/analysis/friends-these-assessing-russian-influence-germany

Babbage, R. (2019). Winning Without Fighting: Chinese and Russian Political Warfare Campaigns and How the West Can Prevail. Center for Strategic and Budgetary Assessments. https://csbaonline.org/research/publications/winning-without-fighting-chinese-and-russian-political-warfare-campaigns-and-how-the-west-can-prevail/publication/1

Singer, P. W. (n.d.). Winning the War of Words: Information Warfare in Afghanistan. Brookings. Retrieved April 26, 2024, from https://www.brookings.edu/articles/winning-the-war-of-words-information-warfare-in-afghanistan/

Koerner, B. I. (2016, March). Why ISIS Is Winning the Social Media War—And How to Fight Back. Wired. https://www.wired.com/2016/03/isis-winning-social-media-war-heres-beat/

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