From the Scientific American:
In a recent review of the research, Nadia M. Brashier and Elizabeth J. Marsh identify two additional ways disinformation hacks our truth judgments. One that is closely related to fluency and the good feelings it generates is memory. The information and experiences stored in our memory are powerful weapons in the fight for truth. But, as with fluency, we take our memories as cues, not as the raw materials for forming well-considered judgments. We tend, in other words, to go with “good enough.” We often accept claims as true when they only partially fit with what we know or remember.