#191 Jose Davis on Public Affairs Integration and Leveraging AI for Operations in the Information Environment

#191 Jose Davis on Public Affairs Integration and Leveraging AI for Operations in the Information Environment

The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.

During this episode, US Air Force Captain Jose Davis discusses his paper, which is entitled: “Leveraging AI for Operations in the Information Environment: 3 Demonstrations in Disinformation, Social Media, and Entropy.” The paper focuses on the application of Artificial Intelligence (AI) in the realm of Operations in the Information Environment (OIE), particularly for the Air Force. The paper presents three case studies demonstrating how AI can positively impact OIE and advocates for direct AI research in this area. Additionally, he’ll recap an information campaign that US Air Forces in Europe conducted to assure Baltic NATO Allies, following the Russian invasion of Ukraine in 2022.

Recording Date: 24 April 2024

Research Questions: Jose Davis suggests as interested student examine: 

  1. What other common metrics can be developed or researched for assessing the Information Environment, tailor-made for the national security needs and useful for IO and PA operators?
  2. What are the practical outcomes in the Information Environment (a complex system) when entropy is influenced, pushed either higher or lower? e.g. Hypothetically, when high entropy is present, humans deploy simplifying heuristics, so this should help improve Key Leader Engagements’ (KLE) timing and improve KLE dossiers. Or with PA/IO, high entropy hypothetically may demand a simplified messaging campaign.
  3. In what other ways can AI be leveraged to combat nefarious AI use for disinformation?
  4. The ideas of watermarking or safeguarding content from manipulation from nefarious Generative AI are a form of  immunization, advancing Inoculation Theory as a whole. What other preventative measures along the lines of immunization can be taken to combat disinformation?


  • Automating OIE with Large Language Models by Cpt Alexander Sferrella, Cpt Joseph Conger, and Maj Kara Masick
  • Claude Shannon
  • AI 2041: Ten Visions for Our Future by former Google technologist Kai-Fu Lee and science fiction writer Chen Qiufan. I’m a huge advocate of using story to educate. For those new to AI or wanting to understand AI’s societal impact, this is my go-to book. Written in a series of fictional short stories with in-depth essay analysis at the end of each, the book teaches AI while making it entertaining.
  • A Mind at Play: How Claude Shannon Invented the Information Age by Jimmy Soni and Rob Goodman. I think every Information Warfare professional should know who Claude Shannon is and read his “magna carta” of the Information Age, The  Mathematical Theory of Communication.  My intellectual hero, this exceptional biography brings the man to life — a polymath, a tinkerer, an innovator.
  • Attention is all You Need” by Ashish Vaswani et al. This is the seminal paper advancing the Transformer architecture which made Generative AI like ChatGPT possible. Liken this paper to Einstein’s book on Relativity or Newton’s Principia.
  • Information Theory: Structural Models for Qualitative Data by Klaus Krippendorff

Link to full show notes and resources

Guest Bio

Jose is a Public Affairs Officer for Headquarters U.S. Air Forces in Europe – Air Forces Africa at Ramstein Air Base, Germany. He has over 14 years of experience in integrated communications, both in the public and private sectors. He is accredited in Public Relations and Military Communications through the Public Relations Society of America. In his current role, he ensures the strategic communication of accurate and timely information about the command’s 104-country area of operations. He played a pivotal role at NATO in combating misinformation before, during and after the 2022 Russian invasion of Ukraine. He just finished a rigorous six-month fellowship at a DoD-sponsored AI Accelerator at the Massachusetts Institute of Technology, gaining exposure to some of the brightest and best minds in AI and Machine Learning technologies. As part of his fellowship, Jose was required to apply his newly acquired AI foundational knowledge to produce a research paper addressing a problem or issue facing the U.S. Air Force. The paper is slated for publication in the U.S. Air Force’s Air and Space Operations Review journal.

About: The Information Professionals Association (IPA) is a non-profit organization dedicated to exploring the role of information activities, such as influence and cognitive security, within the national security sector and helping to bridge the divide between operations and research. Its goal is to increase interdisciplinary collaboration between scholars and practitioners and policymakers with an interest in this domain.

For more information, please contact us at communications@information-professionals.org.

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