“When the audience is the machine, our efforts shift from how to protect the population to how we analyze and influence the infrastructure that reaches us.
Media literacy taught us to evaluate what people published. Machine literacy teaches us how to evaluate how machines constructed the answer.”
Read more in The Audience Is a Machine: Our Future Information Environment by IPA member Bob Pearson in The Cipher Brief.
Bob is Chairman of the Pearson Advisory Group and a member of the Information Professionals Association.